As the Creative Director of ARC Club, Caro Lundin is the brand guardian and oversee every detail of the product and its use – from build & design, through to brand, merchandise & marketing assets.

Caro has generated a strong differentiated brand positioning.  From the inception of the company she's ideated and executed all creative content across platforms including directing photoshoots and creative campaigns. Caro has also directed and produced staff uniforms, member merchandise, graphic language, presentations and visual guides for in house and external stakeholders.