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A pilot design for a fish & chip shop in Clerkenwell, London.


We undertook site feasibility studies for three sites before the client picked the bright corner unit in Clerkenwell.

We were asked to design a simple, easy to clean, inexpensive interior, a fascia and bespoke furniture with a contemporary feel on contraire to traditional chippies. We were also asked to develop a concept brief and appoint a Graphic Designer that could help with logo and merchandise. We even did some food styling.

The result is a geometrical layout with popping pink picnic style tables with incorporated lighting, a tiled bar area and Scandinavian furniture.

This project has been featured in Evening Standard, The Guardian

Photography by Justin De Souza

United Chip, London

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