United Chip, Clerkenwell
A pilot design for a fish & chip shop in Clerkenwell, London.
We undertook site feasibility studies for three sites before the client picked the bright corner unit in Clerkenwell.
We were asked to design a simple, easy to clean, inexpensive interior, a fascia and bespoke furniture with a contemporary feel on contraire to traditional chippies. We were also asked to develop a concept brief and appoint a Graphic Designer that could help with logo and merchandise. We even did some food styling.
The result is a geometrical layout with popping pink picnic style tables with incorporated lighting, a tiled bar area and Scandinavian furniture.